StepMetrics vs Fathom
Both filter out bots. StepMetrics adds analytics your coding agent can query, a free plan, funnels, uptime monitoring, and cost tracking for the AI agents you run.
Where they differ
| StepMetrics | Fathom | |
|---|---|---|
| Ask questions from your editor | Built in. An MCP server with twenty-eight read-only tools, included on every plan. | No official MCP server. An unofficial community server exists. |
| Free plan | 200,000 events a month and 2 sites, with no card. | No free plan. A 7-day trial, card required. |
| Paid plans | Pro is $19 a month for 1,000,000 events and 100 sites. Scale is $99 for 10,000,000 events and 1,000 sites. | From $15 a month for up to 100,000 pageviews, with 50 sites included. |
| Funnels | On every plan, including Free. | Not among its documented features. |
| Revenue | Any event can carry exact revenue, on every plan. | Events can carry a value, with currencies set from the dashboard. |
| Bot filtering | Filtered visits are kept with the reason for each. Visits it cannot verify are shown apart from proven humans instead of being counted as people. | Blocks bot user agents, data-center addresses and requests with no user agent, and shows how many requests it blocked, by method and country. |
| Uptime monitoring | A monitor for every site, with outage emails, on every plan. | Removed in November 2023. |
| Your own AI agents | Runs, model calls, tokens and cost, on the same event meter. | Not part of the product. |
| Cookies | One first-party cookie on your site, holding a random id, plus a device fingerprint that recognises a visitor without the cookie, so returning visitors can be counted. Add data-cookieless or data-no-fingerprint to the tag to run without either. | None; no cookie banner required. |
| Data retention | 400 days by default. | Full history while subscribed. |
Trying it alongside Fathom
The tag is one line and the free plan covers 200,000 events a month, so you can run both on the same site for a week without paying for either decision. Compare the visitor counts, then ask your coding agent the questions you would normally click through Fathom's dashboard to answer.
How agents read your analytics ยท How bot filtering works
Fathom details checked on 24 September 2026 against its pricing, documentation and bot detection pages.
Try it on your site.
Add your first site for free. See where visitors come from, what they look at, and how many take the next step.
No credit card required.